Despite all the news and the soaring stock market, business is
still very competitive right now. The difference between winning and
losing can be something as small as your presentation to prospects. A
good binding machine system can help you avoid a missed opportunity.
Why
do I say this? Well, consider this. Have you ever been in a meeting
where criticism has been focused on the style of a document over the
substance presented? The focus is on the document and not what can be
done. A good binding machine can help avoid the style gap. As an
example, consider this:
Presenter: Today, getting into the
business card or direct mail business is possible using one machine that
used to require three machines. The Aerocut will feed, cut, crease and
collate allowing you to process 200 pieces an hour versus 50 pieces an
hour using the old system.
Person 2: I don't like the color of the font you are using. Can you make it red?
Person 3: Yes, it would look better on the grey background.
Believe
it or not, people do buy style over substance. A good example was a
local custom web design shop. They had the best presentation material.
They had custom paper made with an abstract of their logo embedded into
the paper. Custom covers had their logo on it. The proposal documents
were 2nd to none. They punched the covers and papers using a comb
binding machine. The style hid the fact that the substance was not
there. They custom built features that are readily available in
commercial or open source systems. In hindsight, style did win over
substance.
There are several binding machine systems that can be considered, they include:
1. Coil Binding
Great for marketing. The documents open back to back. If you need multiple colors for marketing, coil binding offers.
2. Comb Binding
Comb
can be used for marketing too. The comb binding comes in multiple
colors as well. Page removal is easy. You simply have to open up the
comb to replace a page.
3. Wire Binding
Wire is a very
classy looking bind. It makes your documents look very nice and comes in
multiple colors. It fits all size of presentations.
4. Unibind System
The
Unibind system is very easy to use. You simply print out the document.
Place them into a clear our hardcover bind. Set the presentation on a
heat element to warm up the glue. You are set to go, as the pages bind
into the cover. Simple to use and it is very easy.
If you provide a
great product or service, you need a good binding machine to build a
great proposal. A good binding system does help increase sales. If it is
constructed properly, it takes the style question out of people's mind.
If you have attention to detail on your proposal document, you will
show the same attention to detail towards your customers. Why risk
losing out against a competitor that uses style over substance?
